• (mur): +230 582 46 815 | (civ): +225 488 72 608
  • contact@projanalytics.com

Sales manager
Amenan Couboura Sidiki

t(mur): +230 592 99 325

t(civ): +225 488 72 608


Banks and Financial services

We offer services and software that help financial institutions improve their customer relationships, understand consumer behavior, and build loyalty. These systems are divided into the following categories:

I.Banking CRM

    CRM banking can help you increase your efficiency in a variety of customer-related activities, such as:
  • Cross selling and upselling
  • Customer service
  • Lead generation
  • Customer data management
  • Tracking channel activity
  • Customer experience management
  • etc

II.Loyalty program

    Increase customer engagement with your brand: Pr|Analytics helps you:
  • Set up different communication channels
  • Take a flexible approach to customer relationship management
  • Build flexible reward systems

II.Data analysis for banks

    Exploit customer trends and liquidity expectations, generate revenue and mitigate risk by converting raw data into actionable, reliable and consistent information.
  • Customer analysis (customer segmentation, cross-selling efficiency analysis, etc.);
  • Channel analysis (analysis of transactions and customer traffic, analysis of frequently accessed web pages, search behavior, most used mobile banking features, etc.);
  • Marketing analysis (success of marketing campaigns, factors of increase of sales, etc.);
  • Risk analysis (credit risk, market risk, operational risk, liquidity risk, etc.);
  • Performance analysis (sales performance, performance and profitability of digital channels and branches, etc.).

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