We offer services and software that help financial institutions improve their customer relationships, understand consumer behavior, and build loyalty. These systems are divided into the following categories:

I.Banking CRM

CRM banking can help you increase your efficiency in a variety of customer-related activities, such as:
• Cross selling and upselling
• Customer service
• Lead generation
• Customer data management
• Tracking channel activity
• Customer experience management
• etc

II.Loyalty program

Increase customer engagement with your brand: Pr|Analytics helps you:
• Set up different communication channels
• Take a flexible approach to customer relationship management
• Build flexible reward systems

II.Data analysis for banks

Exploit customer trends and liquidity expectations, generate revenue and mitigate risk by converting raw data into actionable, reliable and consistent information.
• Customer analysis (customer segmentation, cross-selling efficiency analysis, etc.);
• Channel analysis (analysis of transactions and customer traffic, analysis of frequently accessed web pages, search behavior, most used mobile banking features, etc.);
• Marketing analysis (success of marketing campaigns, factors of increase of sales, etc.);
• Risk analysis (credit risk, market risk, operational risk, liquidity risk, etc.);
• Performance analysis (sales performance, performance and profitability of digital channels and branches, etc.).